Moving Mountains, creators of the first “bleeding” vegan burger will serve more than 200 hospitals, schools, and universities in the next 12 months.
The burger is entirely vegan made from pea protein, wheat protein and mushrooms with coconut oil and beet juice providing a realistic, juicy texture (and blood like juice).
The B12 Burger is a very healthy equivalent to the normal 80/20 beef burger and contains 20 grams of protein per serving.
The burger is also cholesterol free, has no hormones, antibiotics, and non-GMO ingredients added at all
The launch is a collaboration between Moving Mountains and Bidfood, one of the UK’s largest wholesalers.
“The new supply deal with a distributor the size of Bidfood marks a huge milestone for Moving Mountains,” said Simeon Van Der Molen, CEO of Moving Mountains. “Our ambition since launch has been to provide a more sustainable alternative to meat for the health of people as well as the planet, and distributing into universities, hospitals and school is an important step in making this happen.”
While we obviously feel a burger is meat patty and that’s that, we also don’t our children growing up into little porkers because they eat them every day at school.
Offering a low fat but convincing alternative could lead to better child health and allow them the choice of what to eat when adults, when they know good moderation.
We look forward to trying a B12 (just hopefully not in a hospital). Apparently they are also available is over 400 Marston’s pubs too.